I went to a Seth Godin event yesterday. This of course has left me with lots of food for thought.
Something landed in my inbox this morning that made me wrinkle my brow, then, as I read further, my nose and, with both still wrinkled and probably looking a little rat-ish by this point, think about how we go about finding the right people.
Something Seth advocates that I think I’m with him on is not having a C.V. Your work and your network should talk for themselves. If they don’t then what have you been doing?
What came to my inbox was a job advertisement for a social media/online communities managerial role. It came to me through one of the groups I’m a member of that focuses on social media. One of the quirkier ones, at that.
Yet when the ad got to the required stuff for the candidate, the first thing it asks for is a 4 year degree. Then, in the point that is SECONDARY to this, it asks for a basic understanding of Web 2.0. (I started that paragraph with “yet” because that type of role and that avenue for telling me about it would imply that this was not the tack taken to recruit people.)
Here, have a look:
That just strikes me as upside down.
I'm not against degrees (I'm a far wilder advocate of good education than you could possibly know), but why does a degree ensure you know how to build and motivate communities - especially ones in such a fast-changing environment as digital? And a basic understanding of the concept of Web 2.0 isn't going to ensure that you can inspire user-generated content, is it?
Of course we all have different "right" people. Maybe this role is actually looking for someone to fit in with an already-defined corporate culture. In which case, I’m just plain wrong about all of the above and the ad is good to go. If that’s not what you’re after though, and it’s never going to be what I’m after, then a rethink of how we get the great people is necessary.